ANDREA LI

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Jewelry As Unique As You Are

A branded collection of runway videos featuring fashion and the unique jewelry of Andrea Li. Contemporary captures to take you further into her process, creative collaborations and world of designing jewelry.

Rocky Mountain PBS has featured Andrea Li's jewelry in two segments, Arts District and Vintage Colorado. Her runway collections include 'Beauty Must Suffer' (Fall 2013) and 'Unfolding,' shown live at the RAW Visionary Showcase in Denver in January 2015.

  1. 01PBS Arts District: Andrea Li
  2. 02Runway 2015 : 'UNFOLDING'
  3. 03Runway 2013 : 'BEAUTY MUST SUFFER'
  4. 04Jewelry As Unique As You
  5. 05PBS Vintage Colorado: Andrea Li
  6. 06'10 Years of Andrea Li'
01

PBS Arts District: Andrea Li

2013 · 4:06 · Rocky Mountain PBS

More Unique Handmade Gemstone Jewelry

Read the transcriptAndrea's words from the segment

I would say avant garde sculptural art is a very good definition for what I do, and the ultimate result of what I do, that's stunning.

I really wanted to develop something unique. This piece is about this cluster. They've done a lot of shoots now with models in that detailing, and the models have told me that they feel different in my pieces. It brings out some sort of confidence in them. We're thinking the silver is gonna look fantastic with this. They're for women who are not afraid to be the center of attention. It's cool for me to see that as a designer, to see how these pieces can transform women. It's obvious and it's visceral.

This one actually sat on my desk for a week, and I kept spinning on how to finish it, and I had a dream one night. In my dream, I figured it out, and then I tried that same technique when I woke up and it worked. It's always kind of nerve wracking when you spend hours and hours and hours on these incredibly intricate gemstone clusters, not knowing exactly how it's going to ultimately play out, knowing that you're always kind of taking a risk. It's like a chess game. I always have to be kind of three moves ahead at any given time. So I have to make little adjustments while I'm designing in order to manipulate the design to go where I want it to, five moves down. A piece is not finished for me unless I say, man, that is awesome.

The clusters in my signature collection always start with a primary piece that I pull a color palette from, and then I just draw from that color palette and I pull gemstones that have shades or tones of that same color palette.

Shopping for beads is probably one of my favorite things about what I do. It's the genesis of creativity. For me, this is definitely going in the back. I'll probably buy at least 10 different shapes per collection, and then 10 different colors, but all colors based off of the center stone. So I'm looking for anything that's going to complement some of these stones here that I'm going to use as main center stones, complementary in color or texture. I've learned over the years that the more variance of shape that you have, the more interesting your cluster is going to be.

A lot of people will get inspiration from nature or a poem or a song. I get inspiration from nature, but it's in the form of beautiful, glittering gemstones. I think I was a magpie in a former life, because I'm just drawn to things that sparkle and glow. Fireworks in a stone. I actually think that the stones' flaws contribute to their beauty greatly. Mother Nature knows color theory like no one else; it's almost cheating, really. One time I was inspired by this epic sunrise. My entire room was lit up magenta, and I remember going outside and just saying, I need to make a piece out of this color palette.

Art should invoke an opinion. It should be seen. Art should have the chance to create reaction.

02

Runway 2015 : 'UNFOLDING'

2015 · 8:13

The most technical collection I have ever made: laser-cut plexiglass in purples, grays, clear and blues, riveted layer over layer with sterling silver headpins and set with Swarovski crystals, with neon pieces that glowed under UV light on the runway.

Andrea Li presents her vision for wearable art in Spring 2015 and beyond Filmed LIVE at RAW Visionary Showcase, City Call Denver January 22 2015 Featuring: Masha Pichugina, Stephanie Lauren, Erica Marie, Danica Kempinski, Bianca Flore, Lauren Hogue, Sophia Ibarra, Savana Ray, Karly Porter, Antoinette Rose, Aspen Westfall, Melissa S White, Clothing design by Dawn Yukus, Makeup and hair by Mel Akana McIntosh

More Unfolding: A Runway Collection Cut From Light·Unconventional Jewelry

03

Runway 2013 : 'BEAUTY MUST SUFFER'

2013 · 18:48

Andrea Li - Fall 2013 runway : "Beauty Must Suffer"

Filmed when Denver's art and fashion scene was booming, as I moved from adorning other designers' runway segments to showing my own. It was more a branding and art project than anything else: Kris's dad shot it on a RED camera on a dolly, friends from production houses like Friends of Mine were second shooters, we hand-built a projection cube from plumbing pipe for Kris's visual set, and Mike Vargas lent us his space, Cluster Studios, for a live filming event with my friends and collectors. I chose the statement pieces that would hold their presence on film, and the final cut took over 30 hours to edit. Hair and makeup by HK Studios.

"The first step is ownership. We realize that our dreams are more than visions. We see that it is our RIGHT to be anything. We take hold of the impossible. We approach this apogee of elegance through our intuition. Always listening. Always moving. Our internal voice can never be wrong. We see what others cannot. We ARE human culture. We are limitless. We are forever. " Andrea Li Presents a digital film by Kris Collins MODELS: Antoinette Rose Anna Vandegrift-Cline Virginia Davis Sandy Tinoco Jessica Stewart Mike Scott Music : Die Antwoord - Fatty Boom Boom (Dither's Mampara Bootleg)(Master)(188) Modeselektor - Silikon (feat. Sasha Perera) Apparat - Arcadia SONOIO - Scientist - Drumcell I Break Horses - Hearts (RAR Mix) M83 - We Own The Sky

More Unconventional Jewelry

2013 · 2:13

Beauty Must Suffer

The teaser for the full Beauty Must Suffer production.

Andrea Li presents her vision for wearable art in 2014 and beyond // Music by Kid Cudi

More The Creative Family

05

PBS Vintage Colorado: Andrea Li

2013 · 4:08 · Rocky Mountain PBS

More Vintage Jewelry

Read the transcriptAndrea's words from the segment

So I've been picking pieces that I think will go together, different components that I think will play well together with color, texture, and make for a very interesting piece. When I shop for vintage stuff, I look for stuff that you wouldn't necessarily think would go with something that does. So I'll look for the set of three: the brooch and the matching earrings that have been together forever. So I'll start with a basic color palette, but then I will troll the entire store, because there's always going to be components that you wouldn't expect to go with it that go great with it. I've surprised store owners often, where I'll select something and then I'll just select something completely different out of a different case and put it together, and it works.

The shoot in the Springs was a shoot that I did for Flair magazine, and the only person I would have wanted to do that shoot with is my friend Gino Velardi, who is a very talented clothing designer. This is a perfect kind of in-betweener. This is cocktail hour, you know. Jackie O cocktail hour.

The bead show and shopping for beads is probably one of my favorite things about what I do, it's the genesis of creativity for me. I actually think that the stones' flaws contribute to their beauty greatly. I like to have components to work with, and sets of three generally play really well in design philosophy.

That's really what drew me to these pieces, is that you can have a really nice flow. Same with this piece. Look at that. There's great direction in this. We have direction down and up, and these kind of pieces lend for a lot of versatility as you join them with other components. And always, a piece is more successful if it has a continuous flow, like a river.

I'm not drawn to pieces like this. Although I have in the past picked up a few, maybe not circular pieces, but symmetrical pieces, and done a few symmetrical necklaces. Really, I love the kind of asymmetrical aspect of design, and so that's typically what I'm more drawn to.

The vintage line began for me when I had a lot of commission pieces come my way, where people wanted me to incorporate an old piece of jewelry that was significant to them in their jewelry box. A lot of these pieces, people had a lot of nostalgia wrapped up in them, but they weren't modern, or they were broken, or they just weren't wearable.

My esthetic is something that I developed over the years as a young designer. It was my main focus to kind of define for my line: what is it going to be that is going to be recognizable as my brand later on, as I become more developed? I just wanted to make jewelry that I wanted to wear.

06

'10 Years of Andrea Li'

2014 · 0:45

While organizing my entire body of work for a featured-designer boutique at sea, we photographed every single piece and stitched the photos together into this featurette.

Andrea Li presents 10 years of handmade jewelry condensed into 30 seconds. Music : L'Oiseau by Ganpol Und Mit From the Album : Disque Compact, Pieces Detachees (2004) Available from G.U.M. records x

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